JÀMM at Villa CSS
The official collaboration hub of the Youth Olympic Games Dakar 2026 — the first Olympic event ever staged on the continent of Africa.
Your Collaboration Hub for Dakar 2026
JÀMM — Wolof for "peace" — is a partnership between to.org and the Youth Olympic Games Dakar 2026, built to unite sport, art and environmental action under one roof for the duration of the Games.
For thirteen days, an empty villa and its gardens become a working meeting platform — bringing together businesses, politicians, NGOs, activists, athletes and artists who rarely share a table.
6,000sqm in the Heart of Dakar
A cluster of empty villas and their garden in Almadies, transformed into a living venue — for art installations, live performances, immersive site-specific projects, intimate dinners and roundtables.
Maker Space
Workshops & ateliers for hands-on making and craft.
Gallery Space
Exhibitions curated by Black Rock, Dakar's contemporary art gallery.
Arts & Craft Area
Concept store, café and outdoor terrace.
Lounge Area
Lounges and live Games viewing throughout the four days.
Multi-Function Room
Yoga, gym, talks and private hire space.
Stage & Sports Area
The heart of live music, performance and sport activation.
A Celebration of Culture, Creativity & Community
Four pillars shape every hour at Villa CSS — space for partners to bring their brand to life within an authentic Senegalese and pan-African experience.
Privatised dining experiences and long communal tables, day and night.
Live sets, DJ performances and open-air stages running into the evening.
Installations, exhibitions and a working concept store & gallery.
Live broadcasting of the Games alongside conversations on planetary health.
Four Days, Four Conversations
Every day pairs a global theme with a privatised dining experience, live music, the Theatre of Truth exhibition, and live broadcasting of the Games.
The official opening of JÀMM at Villa CSS, followed by an after party welcoming the Olympic family, partners and press to Dakar.
The Theatre of Truth
An exhibition by Gallery Atiss Dakar exploring the body, movement and sport through history, sport and art — running the full length of JÀMM at Villa CSS.
History
Documentary and archive material tracing sport's role across generations.
Sport
Boxing, krump and rap performances staged live within the exhibition.
Art
New work from five to six contemporary artists, including Gottfried Donkor, Tunji Adeniyi-Jones, Sadikou Oukpedjo and Clotilde Jimenez.
Alongside the exhibition, the Concept Store offers a pan-African showcase of art, design and exceptional know-how — avant-garde design, sustainable high-end fashion and masterful craftsmanship.
Sport × Culture × Impact × Youth
JÀMM sits at the exact intersection where the Olympic movement, Africa's creative economy and a next-generation global audience meet.
Official Proximity to the Games
A recognised collaboration hub of YOG Dakar 2026, with direct visibility across the official program.
Access to the Olympic Family
The IOC, international federations and athletes pass through Villa CSS across the four days.
Africa's Leading Voices
Investors, entrepreneurs and creative leaders from across the continent, in one room.
A Global Next-Gen Audience
Reach a youth audience through the first Olympic event ever staged in Africa.
A Story Worth Telling
Genuine cultural and sporting impact — content and access that can't be manufactured in a boardroom.
A Ready-Made Stage
A fully produced venue, program and audience — arrive and activate, with the heavy lifting already done.
Five Ways to Get Involved
From sponsoring a single dinner to shaping a full day of programming — choose the level of involvement that fits your brand.
Sponsor an Event or Dinner
Put your name on one of the privatised dining experiences or evening gatherings.
Host a Workshop
Run a hands-on session in the Maker Space for athletes, creatives and guests.
Co-Design a Panel Discussion
Shape a conversation within one of the four daily themes, alongside JÀMM's speaker network.
Brand Activation Space
Take a physical presence within the villa or garden for the duration of the event.
Sponsor a Day
Headline an entire day's program, from morning talks to the evening's performances.
Headline Costs
Two starting points for getting involved — every partnership is tailored to your goals, so treat these as a guide.
Co-Host an Event
Join forces on a single dinner, workshop or panel — a focused, lower-commitment way to be part of JÀMM.
- Co-branding on one event or session
- Guest list access for that moment
- On-site brand presence
Headline an Event
Put your brand at the centre of a full day or flagship moment — dinner, activation, panel and press, together.
- Primary branding across a full day or flagship dinner
- Speaking or hosting opportunity
- Dedicated activation space
- Content & media coverage of your moment
Also available: our Impact & Legacy track, supporting the Creative Economy programme, the Sustainable House, or the Refugee Olympic Team House — bespoke scope and pricing on request.
Contact us for more detailsConvened By
Official Partners
UrbanBetter
Local Production & Curation Partners
Ready to Bring Your Brand to Dakar?
THE NAT is helping bring partners into JÀMM at Villa CSS for the Dakar 2026 Youth Olympic Games. Reach out and we'll talk through the right fit for your brand.